This client study covers hi-vis safety work wear and product company KwikSafety. KwikSafety is a family owned business based in Charlotte, North Carolina.
I sourced the construction sites and models for all of the KwikSafety shoots. I decided to use models that work in the construction trade already for the realism and safety knowledge they have when on an active job site. Multiple shoots give many different looks and seasons to showcase warm and cold weather safety apparel.
The photography provided has been used in multiple ad campaigns, social media marketing, amazon store, and the KwikSafety website. The website is refreshed regularly with new images from multiple shoots.